Challenge

du wanted to showcase its 5G wireless routers as the ultimate solution for high-speed, reliable home internet—appealing specifically to an audience of gamers who are also decision-makers in household purchases. The goal was to build credibility within the gaming community and connect du’s technology with real-world performance.

Approach

Plan Digital partnered with True Gamers Café in Dubai to host a tournament featuring Valorant and Counter-Strike 2 (CS2) on PCs. These titles were chosen for their popularity among core gamers and their ability to highlight the need for ultra-low latency and stable internet connections.

The activation included:

  • Tournament setup powered by du’s 5G routers to demonstrate smooth, lag-free gameplay.

  • PC-based competitive play tailored to highlight du’s internet reliability.

  • Community targeting toward gamers within age groups most likely to influence or decide on home internet packages.

  • Structured registration and tracking with daily reporting on participants.

Results

  • Engaged hundreds of gamers across multiple days of activation.

  • Positioned du’s 5G router as a trusted solution for gaming and home connectivity.

  • Elevated brand perception by embedding du into an authentic esports environment.

  • Delivered measurable footfall and data on new vs. existing participants.