ABOUT THE PROJECT:

TweetupDxbis an initiative to bring tweopletogether to socialize and meet each other in person

CHALLENGE:

How to bring people together all under one roof and spread the word through social.

SOLUTION:

We started this initiative by creating a brand on twitter and partnered with the hotels and gourmet restaurants.

Hotels & restaurants took this advantage to promote their properties by the help of the tweeps using the power of ‘word of mouth’ through social media.

Note: We are planning to relaunch this on Instagram with a new strategy focusing on the latest trends of social communication.