ABOUT THE PROJECT:

Roger Dubuis honored the National Day of the United Arab Emirates by unveiling an exclusive Excalibur Spider Skeleton Automatic UAE limited edition timepiece.

CHALLENGE:

Build brand awareness for Roger Dubuis as a high-end luxury brand and build awareness to the limited edition timepiece.

SOLUTION:

To celebrate the special occasion, we released a short tribute ‘Happy UAE National Day’ video, featuring Emirati automotive influencer Ali Al Hamoudi.