Vacheron Constantin Glambot

ABOUT THE PROJECT:

Vacheron Constantin partnered with Plan Digital to launch the Glambot during GQ’s first Man of the Year Award for the Middle East.

CHALLENGE:

Vacheron Constantin wanted to build awareness during the event and increase footfall to their stand at the event.

SOLUTION:

We have the exclusivity of the hardware and software for the region. It is the most interactive selfie used on the red carpets like the Grammys & Emmys. It consists of the fastest robotic arm and high speed camera giving a very dynamic videos that visitors will be able to share on their social media platforms.

We have a complete film production team on set to compress and edit the video files so the videos can be e-mailable right after the shoot.

During the night, we managed to shoot over 150 visitors which were a mix of celebrities, influencers and VIP guests. After the event, the brands and the publishers continued promoting the videos on their social media platforms too.

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