The Challenge
Van Cleef & Arpels wanted to support the launch of L’École’s first educational program in Dubai, emphasizing craftsmanship, heritage, and cultural appreciation. The challenge was to create visibility for the workshops while reinforcing the maison’s role as a cultural leader.
Our Approach
Plan Digital crafted a digital storytelling strategy that highlighted the workshops, exhibitions, and cultural activations. Through video coverage, interviews, and social-first content, the campaign connected education with luxury storytelling.
Results
- Boosted awareness of L’École among luxury and cultural audiences in Dubai
- Reinforced Van Cleef & Arpels’ authority as a cultural leader in the region
Why It Worked
Blended education with luxury storytelling to elevate brand heritage.
