The Challenge

Van Cleef & Arpels sought to elevate visibility of its iconic Alhambra Collection during Ramadan, using high-traffic locations in both the UAE and Saudi Arabia to engage luxury shoppers and travelers.

Our Approach

Plan Digital executed a multi-location digital screen takeover, strategically selecting premium sites and adapting creative assets to showcase the collection’s elegance during the Ramadan season.

  • UAE: Galleria Mall (Abu Dhabi), Triple Crown (Sheikh Zayed Road, Dubai)

  • Saudi Arabia: Tahlia Street (Jeddah), King Faisal Bridge (Riyadh), Triplets (Route to Riyadh Airport)

Results

  • Amplified the Alhambra Collection in both luxury retail hubs and travel corridors.

  • Ensured high visibility during a peak cultural season.

  • Reinforced Van Cleef & Arpels’ positioning as a luxury leader in the region.