The Challenge
Van Cleef & Arpels sought to elevate visibility of its iconic Alhambra Collection during Ramadan, using high-traffic locations in both the UAE and Saudi Arabia to engage luxury shoppers and travelers.
Our Approach
Plan Digital executed a multi-location digital screen takeover, strategically selecting premium sites and adapting creative assets to showcase the collection’s elegance during the Ramadan season.
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UAE: Galleria Mall (Abu Dhabi), Triple Crown (Sheikh Zayed Road, Dubai)
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Saudi Arabia: Tahlia Street (Jeddah), King Faisal Bridge (Riyadh), Triplets (Route to Riyadh Airport)
Results
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Amplified the Alhambra Collection in both luxury retail hubs and travel corridors.
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Ensured high visibility during a peak cultural season.
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Reinforced Van Cleef & Arpels’ positioning as a luxury leader in the region.