Challenge

For its grand opening, Josette wanted content that would go beyond glamour and drive viral engagement on social media. The challenge was to capture the excitement of the night in a way that guests would instantly want to share.

Approach

Plan Digital deployed a slow-motion robotic arm shoot, creating dynamic, eye-catching clips of VIPs and guests. Each video was optimized for instant playback and sharing, turning every arrival into snackable, viral-ready content for Instagram, TikTok, and beyond.

Results

  • Captured hundreds of short-form videos across the launch night.

  • Produced social-first content designed for quick sharing and maximum reach.

  • Generated buzz that extended the restaurant’s opening far beyond the venue itself.