Challenge
IWC wanted to connect with audiences in India during Diwali, Onam, and the wedding season. The challenge was to create seasonal content that felt authentic to Indian traditions while preserving the maison’s global luxury codes.
Approach
Plan Digital crafted photoshoots and videoshoots that focused on the details of Indian storytelling and styling. From the warm glow of Diwali candles to the vibrancy of Onam florals and the elegance of wedding attire. Each campaign was designed for social-first platforms, with reels, stories, and posts that blended IWC’s craftsmanship with cultural richness.
Results
-
Produced seasonal content rooted in Indian traditions, styled with cultural details.
-
Positioned IWC watches as luxury companions for festive and milestone moments.
-
Strengthened the brand’s digital presence with storytelling that resonated locally while aligning with global standards.