IIFA x Bollyverse Glambot Shoot

Challenge

Bollyverse partnered with IIFA to extend the glamour of the Awards Ceremony into the metaverse. The aim was to recreate the iconic green carpet virtually while also creating NFTs of Bollywood stars, bridging live entertainment with Web3 innovation.

Approach

Plan Digital deployed its exclusive Glambot shoot at IIFA’s green carpet, capturing cinematic, slow-motion moments of every actor and actress attending. Over two days, we directed and filmed more than 200 celebrities, delivering Hollywood-style content that elevated IIFA’s presence. A live playback on a 5.5m LED screen allowed talent to review and retake shots instantly, ensuring quality and satisfaction. These Glambot videos became the foundation for Bollyverse’s immersive metaverse experience and NFT collectibles.

Results

• Captured 200+ Bollywood stars with the region’s only Glambot technology.

• Delivered dynamic, shareable green-carpet content that blended seamlessly into the metaverse.

• Enhanced the celebrity experience with instant playback and approvals.

• Extended IIFA’s reach into Web3 through NFTs and immersive digital experiences.