The Challenge

GOSI (General Organization for Social Insurance) wanted to engage younger audiences with financial literacy, breaking away from traditional static campaigns.

Our Approach

Plan Digital built the GOSIVerse, a fully immersive metaverse world with gamified experiences. Using 3D modeling, interactive design, and Web3 mechanics, users could explore financial literacy in a playful, culturally relevant way.

Execution Highlights

  • Interactive gamified city experience

  • Visitors explored financial future scenarios

  • Blend of education + engagement

Results

  • Launched Saudi Arabia’s first government-backed metaverse activation.

  • Attracted thousands of visitors at LEAP, one of the region’s leading tech conferences.

  • Positioned GOSI as an innovation-first organization connecting with the next generation.