The Challenge
GOSI (General Organization for Social Insurance) wanted to engage younger audiences with financial literacy, breaking away from traditional static campaigns.
Our Approach
Plan Digital built the GOSIVerse, a fully immersive metaverse world with gamified experiences. Using 3D modeling, interactive design, and Web3 mechanics, users could explore financial literacy in a playful, culturally relevant way.
Execution Highlights
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Interactive gamified city experience
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Visitors explored financial future scenarios
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Blend of education + engagement
Results
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Launched Saudi Arabia’s first government-backed metaverse activation.
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Attracted thousands of visitors at LEAP, one of the region’s leading tech conferences.
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Positioned GOSI as an innovation-first organization connecting with the next generation.