Challenge
du wanted to showcase its 5G wireless routers as the ultimate solution for high-speed, reliable home internet—appealing specifically to an audience of gamers who are also decision-makers in household purchases. The goal was to build credibility within the gaming community and connect du’s technology with real-world performance.
Approach
Plan Digital partnered with True Gamers Café in Dubai to host a tournament featuring Valorant and Counter-Strike 2 (CS2) on PCs. These titles were chosen for their popularity among core gamers and their ability to highlight the need for ultra-low latency and stable internet connections.
The activation included:
-
Tournament setup powered by du’s 5G routers to demonstrate smooth, lag-free gameplay.
-
PC-based competitive play tailored to highlight du’s internet reliability.
-
Community targeting toward gamers within age groups most likely to influence or decide on home internet packages.
-
Structured registration and tracking with daily reporting on participants.
Results
-
Engaged hundreds of gamers across multiple days of activation.
-
Positioned du’s 5G router as a trusted solution for gaming and home connectivity.
-
Elevated brand perception by embedding du into an authentic esports environment.
-
Delivered measurable footfall and data on new vs. existing participants.