Challenge

Cartier hosted a spectacular two-night celebration of its iconic Panthère collection at the historic Esma Sultan Palace on the Bosphorus in Istanbul. The objective was to create an unforgettable red-carpet experience that would resonate with a luxury audience and generate visually captivating content for global amplification.

Approach

For this celebration, Cartier brought together renowned director Cole Walliser and Plan Digital to deliver an unforgettable Glambot experience. While Cole hosted the iconic Glambot, Plan Digital executed the slow-motion robotic arm shoot, capturing celebrities and VIP guests in striking cinematic moments with our high-speed robotic arm and camera system. The result blended Cartier’s elegance with Hollywood-style innovation, creating content that was instantly shareable worldwide.

Results

  • Captured dozens of VIP guests and celebrities in shareable cinematic moments.

  • Produced instantly iconic slow-motion videos that elevated Cartier’s brand storytelling.

  • Delivered content that was widely shared on social platforms, extending the event’s global reach.

  • Reinforced Cartier’s position as a luxury innovator by merging heritage with cutting-edge digital experiences.