Challenge

Aldar wanted to amplify its sponsorship with Manchester City by connecting the brand to audiences in the Middle East through a trusted cultural voice.

Approach

Plan Digital engaged Max of Arabia, one of the region’s leading Arabic-speaking influencers, to join the Manchester City experience in the UK. His presence brought authentic regional storytelling to the partnership, bridging Arabic audiences with a global football stage.

Results

  • Max of Arabia shared content that highlighted his personal journey with Manchester City, giving followers a behind-the-scenes look through his lens.

  • Created strong visibility for Aldar among Arabic-speaking communities.

  • Reinforced Aldar’s positioning as a lifestyle-driven brand aligned with culture and sport.