The Challenge
ADNOC Distribution launched its 3X Rewards Campaign to scale loyalty participation and app usage across the UAE. The mission: leverage trusted voices to drive awareness and engagement.
Our Approach
Plan Digital developed a strategic influencer campaign, collaborating with top UAE creators whose reach and credibility elevate the brand. Key influencers included:
- Khalid Al Ameri — widely loved Gulf storyteller
- Jumana Khan — fashion & lifestyle influencer with strong UAE influence
- Max of Arabia — prominent MENA personality with broad appeal
- Salama Mohamed — lifestyle and wellness content creator
- Amna Al Qubaisi — Emirati influencer and public figure
Campaign content ran across Instagram, TikTok, and YouTube, blending narrative storytelling with useful demonstrations of the 3X Rewards program in everyday UAE life.
Results
- Reached millions of UAE residents across platforms.
- Influencer content delivered above-average engagement rates.
- App downloads and reward redemptions saw significant lift.
- ADNOC reinforced its image as a loyalty program deeply rooted in UAE culture and value.