The Challenge

ADNOC Distribution launched its 3X Rewards Campaign to scale loyalty participation and app usage across the UAE. The mission: leverage trusted voices to drive awareness and engagement.

Our Approach

Plan Digital developed a strategic influencer campaign, collaborating with top UAE creators whose reach and credibility elevate the brand. Key influencers included:

  • Khalid Al Ameri — widely loved Gulf storyteller
  • Jumana Khan — fashion & lifestyle influencer with strong UAE influence
  • Max of Arabia — prominent MENA personality with broad appeal
  • Salama Mohamed — lifestyle and wellness content creator
  • Amna Al Qubaisi — Emirati influencer and public figure

Campaign content ran across Instagram, TikTok, and YouTube, blending narrative storytelling with useful demonstrations of the 3X Rewards program in everyday UAE life.

Results

  • Reached millions of UAE residents across platforms.
  • Influencer content delivered above-average engagement rates.
  • App downloads and reward redemptions saw significant lift.
  • ADNOC reinforced its image as a loyalty program deeply rooted in UAE culture and value.