Plan Digital partnered with Abbott to deliver a 360° creative rollout for the FreeStyle Libre 2 rebrand, focusing on:

  • Brand Localization: adapting global guidelines into culturally relevant campaign assets tailored for the Turkey, UAE, KSA and the other MENA markets.

  • Creative Production: producing high-quality visuals, videos, and key visuals that communicated lifestyle benefits rather than just medical features.

  • Content Storytelling: developing narratives that highlighted freedom, ease of use, and better quality of life for people living with diabetes.

  • Digital Activation: designing campaign assets optimized for social, digital, and OOH placements, ensuring consistency across platforms.

Results

  • Successfully launched the FreeStyle Libre 2 rebrand in the UAE and KSA.

  • Delivered a full suite of creative assets that aligned with both Abbott’s strict brand guidelines and local cultural nuances.

  • Reinforced Abbott’s position as a global healthcare leader while making the FreeStyle Libre 2 more relatable and aspirational to regional audiences.