Plan Digital partnered with Abbott to deliver a 360° creative rollout for the FreeStyle Libre 2 rebrand, focusing on:
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Brand Localization: adapting global guidelines into culturally relevant campaign assets tailored for the Turkey, UAE, KSA and the other MENA markets.
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Creative Production: producing high-quality visuals, videos, and key visuals that communicated lifestyle benefits rather than just medical features.
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Content Storytelling: developing narratives that highlighted freedom, ease of use, and better quality of life for people living with diabetes.
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Digital Activation: designing campaign assets optimized for social, digital, and OOH placements, ensuring consistency across platforms.
Results
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Successfully launched the FreeStyle Libre 2 rebrand in the UAE and KSA.
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Delivered a full suite of creative assets that aligned with both Abbott’s strict brand guidelines and local cultural nuances.
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Reinforced Abbott’s position as a global healthcare leader while making the FreeStyle Libre 2 more relatable and aspirational to regional audiences.