Out Story
Vision & Approach
Team & Network
Out Story

Our Story

Founded in Dubai, Plan Digital has spent over a decade helping luxury and lifestyle brands connect with audiences across the UAE, Saudi Arabia, the Middle East, and India. We are driven by the belief that powerful storytelling creates lasting impact, and our campaigns have consistently delivered memorable experiences and measurable success for global and regional brands.

Vision & Approach

Vision & Approach

At Plan Digital, our vision is shaped by the leadership of Ahmed Salem, who has spent over two decades delivering campaigns for global brands across the UAE and wider region. His approach blends creative storytelling with cultural insight, ensuring every project feels both innovative and authentic. Under his guidance, we’ve expanded into 3D, Glambot, and Web3 innovation balancing luxury creativity with performance-driven results, and preparing brands for the future while staying true to the culture of the Middle East.

Team & Network

Team & Network

Plan Digital is led by Ahmed Salem, whose 20+ years of experience in the UAE has shaped campaigns for some of the world’s most recognized brands, including Mastercard, Coca-Cola, Nivea, and many others. His vision has built an agency rooted in regional expertise and global standards. Supported by a diverse team and a trusted network of creators, influencers, and technology partners across the UAE, KSA, Middle East, and India, we deliver projects at scale while staying true to cultural nuance. Our collaborations with Hollywood, Bollywood, and Arab stars further reflect the global-local balance that defines our work.

Client Showcase

Trusted by over 100+ global and regional brands, from luxury maisons to industry leaders, we deliver flagship campaigns that shape culture and drive impact across the UAE, KSA, Middle East, and India.

Our clients testimonials

At Van Cleef & Arpels, working with Plan Digital brought consistency, innovation, and tangible results. A reliable partner adding real value to our digital initiatives.
— Joe Hannoun, Head of Media & PR
I’ve been working with the Plan Digital team for less than a year and they’ve been fantastic from the very start. The team is highly responsive, creative, and truly understand our brand. It’s been a seamless and enjoyable partnership. — Maha Elsanosi, Regional Senior Marketing Manager
— Maha Elsanosi, Regional Senior Marketing Manager
Impressed with creativity, innovation, & seamless collaboration - delivered my projects that includes 2 Metaverses on time with exceptional quality & forward-thinking execution. A good to go team.
— Yashwanthan Raja, Digital Experience Expert
Plan Digital has amazed us with their sharp insight and bold creativity. Their work consistently drives results beyond expectations, and we are truly delighted with the partnership.
— Karima Danao, Asst. Director of Marketing