Challenge

Riyad Bank wanted to position itself as a financial innovator by entering the metaverse space, a first for Saudi banking. The objective was to create a meaningful presence in virtual worlds that would engage younger, tech-savvy audiences and communicate the bank’s commitment to digital transformation in line with Vision 2030.

Approach

Plan Digital developed Riyad Bank’s presence across Sandbox and Decentraland, two of the most influential metaverse platforms. The activation included:

  • Virtual Experiences: interactive spaces designed to showcase Riyad Bank’s services and brand identity in an engaging, gamified format.

  • Community Engagement: targeting younger demographics familiar with gaming and Web3, creating an accessible entry point to financial literacy.

  • Brand Storytelling: merging Saudi heritage with futuristic digital environments to reinforce both innovation and local relevance.

Results

  • Launched the first Saudi bank activation in the metaverse.

  • Positioned Riyad Bank as a digital pioneer in the regional financial sector.

  • Engaged audiences with interactive, gamified experiences that extended brand visibility beyond traditional banking channels.

  • Aligned the brand with Vision 2030’s innovation agenda, reinforcing leadership in digital adoption.