The Challenge

As the main sponsor of GQ Middle East’s first Man of the Year Awards at the Louvre Abu Dhabi, Vacheron Constantin wanted to create a memorable activation that built awareness, drew visitors to its stand, and positioned the brand at the heart of the region’s luxury and cultural scene.

Our Approach

Plan Digital deployed its exclusive Glambot activation, the same technology featured at the Grammys and Emmys. Using the region’s only high-speed robotic arm with a Phantom camera, we created cinematic, slow-motion red-carpet moments for guests. A full production team managed real-time rendering, allowing visitors to receive their videos instantly by email for social sharing.

Results

  • Captured over 150 guests in one evening, including celebrities, influencers, and VIPs at this luxury brand activation.

  • Produced dynamic, shareable Glambot videos that amplified the event’s luxury appeal.

  • Extended visibility post-event as both Vacheron Constantin and GQ promoted the content across social channels, reinforcing its position as a leading luxury activation in Abu Dhabi.

  • Positioned the brand as a luxury innovator at one of the Middle East’s most prestigious cultural venues.