The Challenge

Kempinski Palm Jumeirah aimed to promote its Ramadan Layali Tent experience and drive bookings during the holy month, competing against a saturated hospitality market filled with seasonal offerings.

Our Approach

Plan Digital designed a two-phase campaign:

  1. Teaser Phase: built anticipation with targeted, culturally resonant content.

  2. Main Campaign: activated across Google Search, TikTok, Instagram, and Facebook to balance reach, engagement, and conversions.

Results

  • Achieved a 13% conversion rate. A benchmark success for hospitality campaigns.

  • Generated a reach of 2.07 million across platforms.

  • Delivered 6.56 million impressions.

  • Secured 71,000 clicks driving direct traffic.

  • Converted over 2,000 qualified leads.

  • Built strong momentum from the teaser stage, translating into consistent demand during the campaign.