Challenge
Binance wanted to generate massive buzz at its three-day Blockchain Week in Dubai, with over 2,500 influencers, investors, and startups in attendance. The challenge was not only to deliver standout content in a highly competitive digital space, but also to overcome difficult lighting conditions that risked compromising video quality.
Approach
Plan Digital introduced the Glambot experience, capturing cinematic, slow-motion moments of VIPs, speakers, and influencers giving the event a Hollywood red-carpet feel. In parallel, our production team managed full-scale content capture across the event, producing more than 680 video assets. To mitigate flickering from non–flicker-free lighting, we applied controlled filming techniques and camera flash adjustments, ensuring smooth, professional visuals.
Results
- Delivered hundreds of Glambot videos that went viral across social channels.
- Produced 680+ pieces of video content during the three days event.
- Positioned Binance as a trendsetter by combining cutting-edge Glambot activations with comprehensive digital coverage.
- Achieved strong online and on-ground buzz throughout the event.