Overview

Global brands succeed in the Middle East when their stories are rooted in local culture. At Plan Digital, we specialize in brand localization and adapting global narratives to resonate authentically with audiences in the UAE and KSA. From language nuances and cultural touchpoints to seasonal traditions and consumer behaviors, we ensure every campaign feels locally relevant while maintaining global luxury standards.

Localization for us is not just translation, it’s about transformation. We craft strategies that embed your brand into the cultural fabric, making it part of Ramadan celebrations, National Day pride, or Saudi wedding season moments. This approach strengthens emotional connections, drives engagement, and builds long-term brand loyalty.

Deliverables

  • Localized Campaign Strategy: Adapting global brand guidelines into regionally relevant creative concepts.
  • Cultural Calendar Campaigns: Activations around Ramadan, Eid, Diwali, Saudi National Day, and other key cultural milestones.
  • Regional Content Adaptation: Photography, videography, and copywriting infused with local lifestyle and values.
  • Market-Specific Rollouts: Tailored campaigns for UAE, KSA, and wider GCC/MENA markets.
  • Integrated Channels: Campaigns spanning digital, social, influencer collaborations, and on-ground activations.

Key Features

  • Deep Cultural Expertise: Over a decade of experience in UAE & KSA markets and across the Middle East.
  • Luxury Meets Local: Bridging global maisons with regional audiences through storytelling.
  • Multilingual Execution: Arabic and English content crafted with cultural nuance.
  • End-to-End Delivery: From creative direction to campaign launch and measurement.
  • Proven Results: Campaigns that balance global standards with local authenticity.

Case Studies

IWC Schaffhausen Ten Years of Culture Driven Social Media
25, Brand Localization, Content Creation, Creative Production, Influencer Campaign
IWC India Seasonal Campaigns
25, Brand Localization, Content Creation, Creative Production, Influencer Campaign
Abbott FreeStyle Libre Regional Rebrand
25, Brand Localization, Content Creation, Creative Production
Roger Dubuis UAE National Day Campaign
23, Brand Localization, Content Creation, Creative Production, Influencer Campaign
Qubes by Rainbow Launch Campaign
18, Brand Localization, Content Creation, Creative Production
Van Cleef & Arpels L’École's Workshop in Dubai
18, Brand Localization, Content Creation

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